Twitter best practices for Indian businesses
Here is question asked by a colleague on a Linkedin focus group about effective usage of Twitter for businesses: “Am looking to get some inputs on usage of Twitter as a marketing tool in the Indian context. Does it work? Is it worth it? What works?“
AFAIK, there aren’t any massive Twitter successes among Indian companies/products. Cleartrip is 1 of the few Indian product companies whose social media strategy I admire.
Some of the things they do well:
- Have a high quality blog backing the Twitter account
- Have a human approach to Twitter, they converse about variety of topics (not just their brand)
- Respond quickly to customer queries
- Share insightful blogs about their industry & related issues
- Keep ratio of “Cleartrip tweets” to “Other tweets” under control
- Use humor in tweets
I do not work for Cleartrip nor do I know the effectiveness/ROI of their Twitter strategy, but I sure do think they’re cool!